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Today’s guest is Ben Settle who hails from Bandon, Oregon. He is the founder of emailplayers.com, which specializes in email marketing and has helped business owners double their sales.
In the interview, Ben stresses the real value of email marketing and certainly argues against its demise, It is far from dead and is still a very valuable sales tool.
Ben also stresses the importance of demonstrating your skills and strength – otherwise why should they listen.
A compelling and interesting subject line will determine how often it is opened – pretty fundamental to your success!!
Interestingly, Ben also sends his monthly newsletter to his subscribers in hard copy through direct mails.
Ben recommends Obvious Adams, a book that he had read multiple times. It is a story of an advertising man who became a legendary character.
His daily morning rituals include walking his dog, taking his vitamins and supplements, spending 30 minutes on Kung Fu and checking emails for 10-15 minutes.
You can visit Ben’s website at bensettle.com where you can also request free email marketing guide. You can also visit bensettleshow.com.
Listen to Ben now to find out how his valuable tips can help you grow your business. Click here.
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Thanks to Jodey Smith, my podcasting technical genius, who does all the bits I don’t
like –the editing, the uploading etc. He is a gem and can be contacted at JodeySmith.com.