Do you ever wonder why customers who get sold on your sales pitch just leave after a few months? Most businesses focus their effort on attracting new customers and advancing their marketing strategies, but never really make an extra effort in taking care of the existing ones.
At the end of the day, in whatever market you are building your business in, we still end up dealing with humans. And sometimes, entrepreneurs get side-tracked on the technical side of the trade that they often forget the human side of it.
In today’s podcast episode, we will learn about how to take care of our existing customers and how to better the customer experience with Joey Coleman. Today, he will give us incredible insight into customer retention and what it means to your business.
Stop losing customers and start becoming a customer retention genius by listening to this episode now!
What We Talked About in This Episode:
- The Three Different Speakers
- There’s No Such Thing As B2B or B2C; There’s Only H2H
- Falling Into The Trap of Corporate Speak
- The Challenge in Customer Handoffs
- Why Businesses Don’t Focus on Customer Retention
- Changing a Company’s Mindset on Customer Retention
- Silos are Incredible in a Farm But Horrible on a Business
- How to Get It Right in the First 100 Days Through 8 Phases
- The Six Tools for Customer Communication
- Humans Are Dying For Proof That They Matter
- Book Recommendation and Daily Rituals
About Our Guest:
Joey Coleman is the Chief Experience Composer at Design Symphony and author of the #2 Wall Street Journal Bestseller ‘Never Lose A Customer Again.’ His excellent customer experience and retention strategies have helped big names in several industries such as Zappos and Whirlpool improve their retention rates.
You can reach Joey Coleman through his website: https://joeycoleman.com/
Connect with John Murphy:
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