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This recording of a webinar I did talks about why it is so critically important to have a clear target market.
I outline the convergence of the following to make your personal target market:
- Target Market
- Your Niche
- Your Ideal Client
Check out the recording to understand the subtleties.
My 7 reasons are:
- Know where they gather
- Know their specific needs and expectations
- They have their own network
- You can be seen as an expert and an authority
- You are seen to be dedicated to them
- It is an effective use of your resources
Be really interested in your comments and views.
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Thanks to Jodey Smith, my podcasting technical genius, who does all the bits I don’t like – the editing, the uploading etc. He is a gem and can be contacted at JodeySmith.com.
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