Sound overly simplistic? Well, not really, when you do it properly.
You see, David’s rationale is, that once you are clear about your target market and then provide content through your podcast that interests them, you are now positioned perfectly to understand their needs.
The next step is simply to go and create the product and you have ready-made customers.
It is a compelling logic!!
I also loved the lessons that David has learned from all his guests – and he has had over 500 on his podcast!
As he says, success is not about having it all planned out to the finest detail – most successful people will admit that they just learned as they went along.
However, they did always keep on going – no matter what, and they dreamed big! The two are a powerful combination.
Listen here for some great nuggets of advice on building a business through podcasting, or just using a podcast as part of your marketing mix.
Click here to listen.
Free Strategy Call for High Performing Leaders
Becoming a high performance leader is critical to your success. Successful leaders have teams that over-deliver on their objectives and become stars in their organisation. High performing leaders build careers that take them to the top! Due to time constraints, I only offer 2 free 45 minute sessions each week. These sessions will give you tips and strategies you can put into action straight away to become that high performing leader.
Go to www.johnmurphyinternational.com/call to schedule that session.
Thanks to Jodey Smith, my podcasting technical genius, who does all the bits I don’t
like –the editing, the uploading etc. He is a gem and can be contacted at JodeySmith.com.
Watch out for the next episode!