Podcast #160: Unlocking the Collaborative Potential of Customers with Jono Bacon

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There is real power in communities for businesses that have the appetite and desire to tap into it. Imagine having people who constantly come back and support your objectives. Communities act as a moving force that propel businesses forward into success.

The key thing is being able to create your community and make sure people keep coming back. Luckily, we have an expert who knows how.

In today’s episode, Business Book Awards 2020 winner, Jono Bacon, explains the importance of communities to businesses and how to build and sustain them. He also goes over the value of communities as advocates and ambassadors for an organisation.

If you’re a business owner ready to build your own community, then this episode is perfect for you!

What We Talked About in This Episode:

• The Fundamental Definition of Community and the Three Types
• The Value of Communities
• Building Communities
• Moving Different Members in their Journeys
• Key Factors for Keeping People in the Community
• Tools for Building Communities
• Pitfalls to Community Building
• Reasons Discontent Forms in Communities
• The Need for an Internal Owner or Stakeholder 
• Aligning Business Goals with Community Objectives
• Book Recommendation and Daily Rituals

About Our Guest:

Jono Bacon is an expert on the subject of communities and winner of the Business Book Awards 2020 for his book, People Powered. Connect and reach out to him through the following:

• Jono Bacon’s Website
• Jono Bacon’s LinkedIn
• Jono Bacon’s Facebook
• Jono Bacon’s Instagram
• Jono Bacon’s Twitter

Connect with John Murphy:

• YouTube 
• Facebook
• LinkedIn 
• Twitter

Other Resources:

• People Powered by Jono Bacon and Peter H. Diamandis
• The Obstacle is the Way by Ryan Holiday

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Thanks for tuning in!

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The Winning Teams Podcast is powered by the winning team at Valher Media.

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