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Kevin Jordan from Redpoint Marketing Consultants has written a book called “The Small Business Owners Guide to Local Lead Generation”.
I really liked Kevin’s approach because we hear so often the “big” success stories – the business that started from zero to billions of dollars in 3 years. Great stories but hard to relate that to the local business owner who is not seeking world domination.
This business owner simply wants to grow a solid, profitable enterprise.
This is where Kevin’s book comes in – and I highly recommend it.
In this interview you will hear Kevin talk about:
- How to get your customer to move from knowing you to buying from you – he outlines the process
- How the “black science” of Search Engine Marketing – that’s what I call it, not Kevin! – can be made easy to understand. And, more importantly, to implement!
- How email marketing is not just in the domain of “large” businesses – it works. By the way, I agree with that – and I say that with the experience of my own business.
- Why Kevin believes that you should outsource your social media work – and, even then, to focus on one or two platforms.
Kevin’s book recommendation is “The Success Principles” by Jack Canfield (available on Amazon US and Amazon UK). His daily habit is a very neat use of a Post It to determine his daily priorities – simple and it works!
You can connect with Kevin at www.localleadgenbook.com for information about his book. His website is www.redpointmarketingconsultants.com.
Listen to Kevin Jordan here.
Free Strategy Call for High Performing Leaders
Becoming a high performance leader is critical to your success. Successful leaders have teams that over-deliver on their objectives and become stars in their organisation. High performing leaders build careers that take them to the top! Due to time constraints, I only offer 2 free 45 minute sessions each week. These sessions will give you tips and strategies you can put into action straight away to become that high performing leader.
Go to www.johnmurphyinternational.com/call to schedule that session.
Thanks to Jodey Smith, my podcasting technical genius, who does all the bits I don’t like – the editing, the uploading etc. He is a gem and can be contacted at JodeySmith.com.
Watch out for the next episode!