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Accessibility is not only an important consideration for organizations, but in today’s world, it is absolutely necessary. Did you know that 1 in 4 people have a disability? This population may not be interacting with your business due to lack of accessibility. Today’s guest brings to light a lot of staggering statistics and the challenges people may have engaging with a business’s online presence.
Mike Iannelli is the co-founder and CRO of Ablr, a Disability Inclusion and Digital Accessibility company. Their mission is to remove barriers for all people with disabilities. They do this by eliminating the digital divide, changing the mindsets of people and organizations, and creating pathways for employment. Their team is composed of professionals with disabilities and their mission-based company shows organizations how much they are excluding a large portion of the population from their services.
The process of making your business more accessible is not only a compliance issue or even a revenue opportunity. Yes, you’ll mitigate legal risk and increase revenue, but it is also the right thing to do.
What We Talked About in This Episode:
- The Reason Behind Abler and Mike’s Background
- Equality and Why it is Important and Necessary
- Missing a Huge Market Through Exclusion
- It’s Not Malintent, It’s Awareness and Education
- Changing Culture and Mindset of an Organization
- How Ablr Works with Companies to Ensure Equality
- Kindness as the Bottom Line
- The Process of Making an Online Presence Accessible
- Ablr’s Accessibility Scorecard
- Guidelines and Validation for Organizations
- Percentage of Websites That are Not Accessible
- Human Testing to Ensure Usability
- The Significant Business and Reputation Loss as a Result of Exclusion
- The Future of Ablr’s Mission-Based Work
About Our Guest:
Mike is a hybrid executive with a blend of creative and analytical intelligence. His tenure ranges from developing and leading Digital Marketing Agencies, to holding Executive level positions with multiple firms. Mike spent half of his career on the client side, leading Digital Marketing, Creative & Analytics as Vice President of Marketing at the largest operator of for-profit post-secondary educational institutions in the United States and Canada (formerly known as EDMC). A highly effective and passionate leader, Mike has been part of the digital ecosystem for over 20 years, leading marketing strategy for brands like Hanes, Dick’s Sporting Goods, Johnston & Murphy and The Body Shop.
His dynamic background allows for unique and creative thinking for clients, companies and partnerships alike. At Ablr, Mike will once again be in hybrid formation: leading business/brand strategy, business development & marketing operations, and developing the Ablr Partnership Program; extending our footprint across the US & beyond bringing digital accessibility, inclusion and compliance to everyone.
Connect with Michael Iannelli:
Links and Resources:
Connect with John Murphy:
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