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That’s the clear message from Christine Hueber, today’s podcast guest.
Christine is the CEO of ChristineHueber.com, #1 LinkedIn Top Female Expert of all time and has been part of the top 1% most viewed profile on LinkedIn. Her expertise has been mentioned in Inc., Mashable, Social Media Today, LinkedIn Small Business and AARP.
So, if LinkedIn is going to be part of your marketing, then Christine is the lady to listen to.
Christine starts with getting her clients to be very specific about their objectives on LinkedIn – so important as otherwise you will not get any traction.
The focus then moves to being crystal clear about your ideal client – what is their precise profile? Then – what are their most urgent problems that they want fixed?
Once that is sorted then Christine moves on to optimizing your profile to attract those said ideal clients, ensuring that your profile positions you as an expert in your field.
Christine then talks about how to engage with these people – as humans!! The process is no different to the offline sales process where you must build relationships of trust.
There is a ton of tips and strategies, so go here to listen to Christine.
You can connect with Christine Hueber on the following:
LinkedIn: http://linkedin.com/in/ChristineHueber
Website: http://www.christinehueber.com
She also offers a free special report on Top 10 LinkedIn Profile Success Secrets, a $47 value!
Christine’s daily rituals include running which she views as a version of meditation – so true!
A book that Christine recommends is Be Obsessed or Be Average by Grant Cardone – a no holds barred, straight in the face strategies from Grant about being the best one can be.
Are you ready to become a better leader?
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Thanks to Jodey Smith, my podcasting technical genius, who does all the bits I don’t
like –the editing, the uploading etc. He is a gem and can be contacted at JodeySmith.com.