Podcast #74: How You Can Make Your Marketing Strategy Work in this Digital Age

John Murphy

8 years ago

https://traffic.libsyn.com/johnmurphy/WBL-Carrie-Smith.mp3?_=1

Today’s guest is Carrie Hartunian Smith, co-founder of Smart Marketing Consulting, a marketing company that takes the ‘classic tried and true’ business practices and incorporates 21st century on-line (and offline) proven techniques to create a thriving scalable, repeatable and profitable business, whether you have a product or service (or both in some cases).

Carrie’s passion was in retail and she wanted to set-up her own store. She would wake up to the thought of how she could compete and market her business. That prompted her to do a lot of research about traditional and modern marketing techniques with what works today. Instead of opening her online store, she ended up being sought after by businesses and being on different marketing and media panels, talking to people on how to build their business.

Carrie puts a strong emphasis on the importance of identifying where your audiences are in terms of Social Media marketing, and leverage on it. Being on every platform is not necessary; it’s a matter of focus.

There are many other marketing principles that Carrie shares in this interview that you should listen to.

Carrie’s book recommendation is 80/20 Principle by Richard Koch, a simple book yet very deep and it’s one of the books where she would get her concepts.

Carrie’s daily ritual is to spend some quiet time upon waking up to reflect on her plans for the day.

You can learn more about Carrie Hartunian Smith by visiting her website at smartmarketingconsulting.com. You can also grab a copy of her free Marketing Worksheet by texting VALUE to 58885.

Click HERE to listen to Carrie Hartunian Smith.

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Thanks to Jodey Smith, my podcasting technical genius, who does all the bits I don’t
like –the editing, the uploading etc. He is a gem and can be contacted at JodeySmith.com.